You agree to the privacy policy below, and the Privacy Policy for Substack, the technology provider.
Last Modified: April 20, 2026
Website Privacy Policy
INTRODUCTION. Serving Up Sweetness respects your privacy. This Privacy Policy sets forth Serving Up Sweetness’ policy with respect to the types of information we may collect from you or that you may provide when you visit effortlesshomebaker.substack.com, including:
A. Any content, services, functionality, mobile applications, downloadable materials, and courses;
B. When you interact with our advertising and applications on third-party websites, if those advertising include links to this policy (“the Services”).
This policy does not apply to any information collected by any other means, including information collected by third-parties or affiliates, including through any application or content that may be accessible or linked from the Website.
If you do not agree with our Privacy Policy, your choice is to not use our Website. By accessing or using this Website, you agree to this Privacy Policy and the Terms of Use found here: substack.com/tos. This Privacy Policy may change from time to time and your continued use of this Website after we make changes is deemed to be acceptance of those changes.
CHILDREN UNDER THE AGE OF 16. Our website is not intended for children under 16 years of age. All website users must be at least 16 years of age. If we learn we have received information from a child under 16 we will delete the information. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Website or Services, please contact us and we will endeavor to delete the information from our database. If you have reason to believe that a user is under 16 years of age, notify Substack, at privacy@substackinc.com. Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information.
WHEN WE COLLECT INFORMATION FROM YOU. We collect data and process data when you access our Website, fill out forms on our Website, register, make a purchase, sign up for our newsletter, respond to a survey, surf the Website, or use or view our Website via your browser’s cookies. We may also receive your data indirectly from the following sources: Substack and Stripe.
WHAT TYPES OF INFORMATION WE COLLECT FROM YOU.
A. Voluntary Information
A. When you visit our Website or use our Services we collect certain types of information from you. This includes your name, email address, mailing address, phone number, credit card information, age, sex, marital status, race, nationality, or other information you provide to us.
B. When you provide information to us, we collect certain information from you, such as information that you provide by filling in forms on our Website, copies of your correspondence, or interactions with the site.
C. You may also provide information to be published or posted on public areas of the Website (“User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk.
B. Automatic Data Collection
A. We also collect information automatically through cookies and other tracking technologies such as information about your internet connection, your IP address, traffic and location data, logs and other information. The information we automatically collect helps us to improve our Website and deliver a better service.
B. We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). See our Do Not Track Policy below.
C. The categories of consumer data we have collected within the past 12 months includes [link clicks, traffic sources, open rate, delivery rate, survey data, and unsubscribes.
Link clicks: The percentage of openers who clicked a given link in your post and the total click count.
Traffic sources: The top traffic sources that readers found a post from.
Open rate: The percentage of subscribers who viewed a post after receiving it in their email or the Substack app. If one person views a post five times, they are only counted once.
· Delivery rate: The percentage of subscribers who received a post in their email or the Substack app. Subscribers who receive it in both places are only counted once.
Survey Data: Response data from a poll or questionnaire.
Unsubscribes: When a user’s subscription is disabled.
HOW WE COLLECT INFORMATION FROM YOU. The data processor is Substack who “process personal data on behalf of the controller who we’ve provided tools and features to control and determine their relationship with their subscribers. In other instances, Substack may be the controller of personal data where we are responsible for determining the purposes and means of the processing of personal data. Specifically, this includes instances where we may collect personal data outside, and independent, of the relationship between a Publisher and their readers/subscribers. Where Substack is the controller, our use of that data will be used as provided in our Privacy Documents.”
The data controller is Serving Up Sweetness. The technologies we use for automatic data collection may include:
A. Cookies. Cookies are small files placed on the hard drive of your computer that enables the website or service provider’s systems to recognize your browser and remember certain information. We use functionality cookies to recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. We use advertising cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Substack and Serving Up Sweetness sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Website.
B. Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the company to access certain website statistics.
C. Meta Pixels. Pages of our Website may contain Meta Pixels. A Meta Pixel is an invisible code snippet that website owners may use to track user actions, gather insights, and target advertisements. It’s used to identify website visitors and serve them ads when logged on to Meta-owned platforms like Facebook and Instagram. By using the Website, you consent to Company’s use of Meta Pixels.
D. Serving Up Sweetness uses strictly necessary cookies, performance cookies, functionality cookies, creator cookies.
Cookies
THIS WEBSITE uses cookies. “Cookies are small text files sent by a web server to your web browser and saved locally on your computer. The cookie allows the server to uniquely identify the browser on each page. Cookies do not cause any harm to your computer and do not contain viruses.
the following categories of cookies ARE USED on Substack and the Serving Up Sweetness website:
“These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or data provided for a purchase cannot be provided.”
Performance Cookies. “Performance cookies collect information on how people use our website. The data stored by these cookies never shows personal details from which your individual identity can be established.”
“These cookies remember choices you make such as the country you visit our website from, language and search parameters. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant.”
“In addition to the cookies Substack uses, Creators on Substack may choose to set certain tracking and analytics cookies, subject to the Creator’s own terms and policies. These Creator cookies may include cookies set by third parties such as Twitter, Facebook, Google, AdQuick, and Parse.ly.”
Disabling and opting-out of cookies
“Substack is rolling out a detailed cookie management system for users in select jurisdictions that can be used to disable all cookies except for necessary cookies. If you do not see this system, please note that current versions of web browsers offer enhanced user controls regarding the placement and duration of both first and third party cookies. Search for “cookies” under your web browser’s “Help menu” for more information on cookie management features available to you. You can enable or disable cookies by modifying the settings in your browser. You can also find out how to do this, and find more information on cookies at www.allaboutcookies.org. However, if you choose to disable cookies in your browser, you may be unable to complete certain activities on our websites or to correctly access certain parts of it. If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit http://youronlinechoices.eu/.”
E. In some cases you may refuse to accept browser cookies by activating the appropriate setting in your browser, but if you do, you may not be able to access certain parts of our Website or Services. We also use flash cookies or web beacons for automatic data collection. You may also provide information that is public or displayed on public areas of the Website, or transmitted to other users of the Website or third parties (“User Content”). Your User Content is transmitted to others at your own risk.
HOW WE USE YOUR INFORMATION. Processing of your information is necessary for the purpose of legitimate interests and does not infringe on any fundamental rights and freedoms. Some of those legitimate interests include: direct marketing, processing of client data, ensuring network and information security, and fraud prevention. We use your information to understand and store information about visitor’s preferences, to compile aggregate data about site traffic and site interactions, to provide you with information, products, or services that you request from us or that we think you may like, to provide you with notices about your account, to carry out billing and collection, for customer support, for marketing purposes, and in any other way we describe when you provide information to us. We do use automated decision-making in processing your personal information for some services and products. You can request a manual review of the accuracy of an automatic decision-making process if you are unhappy with it. We do not sell personal information or consumer data for monetary gain or valuable consideration.
Account log in information
Login details (i.e. username) that you select for Substack.
Purpose: “to create maintain, and secure your account.”
Information will be kept as log as you maintain an account with us.
THIRD PARTY DISCLOSURES. Some content or applications on the Website are served by third parties, such as advertisements. We do not control third parties’ tracking technologies. You should consult the privacy policies of any such third party for more detailed information on their practices. Our Website contains links to other websites. Our Privacy Policy applies only to our Website, so if you click on a link to another website, you should read their privacy policy.
HOW WE DISCLOSE YOUR INFORMATION.
A. We may disclose aggregated information about our users and information that does not identify any individual without restriction.
B. We do not disclose personal information that we collect or you provide as described in this Privacy Policy to third parties, including the following subsidiaries, affiliates, service providers, and contractors: Food 52, Partnerize.
C. We may also disclose your personal information to comply with any court order, law, or legal process.
D. We use your provided data to prevent fraudulent purchases by sharing your data with credit reference agencies.
E. We will release information when it is appropriate to comply with the law or enforce our site policies.
F. Do Not Track Policy: Our site does not support Do Not Track (“DNT”) browser settings. We do track your online browsing activity on any other online service.
G. We do transfer personal data collected from you to third party processors located internationally to provide integrations from the third-party service. Please be aware that such countries may not have the same level of data protection; however, our collection, storage and use of your personal data will continue to be governed by this Privacy Policy. To learn how your information is used check the third-party privacy policy.
HOW WE STORE AND PROTECT USER INFORMATION.
A. Because of the possibility of unnauthorized entry or use, failure of the services, or other factors, complete security of your information cannot be guaranteed.
B. No transmission over the internet or email is completely secure or error free. Please keep this in mind when disclosing personal information over the internet.
C. We will keep your data for for as long as necessary to fulfill the purposes it was collected for. Once this time period has expired, we will delete your data.
YOUR CALIFORNIA PRIVACY RIGHTS.
A. If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights visit Substack’s CCPA Policy, “Substack has prepared additional disclosures and notices consistent with the California Consumer Privacy Act (CCPA). Our CCPA Policy, the terms of which are incorporated by reference into this Privacy Policy, can be found here.” - https://substack.com/ccpa
B. Under the CCPA, California residents have the right to opt-out of the sale of personal information about them or their household, such as their name, postal or email address, and other personal identifying information. The right is subject to certain exceptions. For example, it does not apply to information that we share with certain third-party service providers so they can perform business functions for us or on our behalf. You may opt out by emailing privacy@substackinc.com
C. In the preceding twelve months, we have not sold personal information. Our services are provided through Substack. Substack’s policy is that they do not and will not sell your personal information, unless “Prospective sellers or buyers: We may share and/or transfer customer information in connection with the sale or merger of our business or assets (subject to local laws). Also, if we go out of business, enter bankruptcy, or go through some other change of control.”
YOUR STATE PRIVACY RIGHTS. State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas Utah, and Virginia provide their state residents with rights to:
A. Confirm whether we process their personal information;
B. Access and delete certain personal information;
C. Correct inaccuracies in their personal information;
D. Data portability
E. Opt-out of personal data processing or limit or require consent to process sensitive personal data
F. The exact scope of these rights may vary by state. To exercise any of these rights, please contact privacy@substackinc.com to request deletion of your data.
RIGHT TO OPT OUT. You have agreed to receive marketing material from Serving Up Sweetness and have consented to Serving Up Sweetness disclosing your information to third parties for marketing purposes. You may opt out at any time. If you no longer wish to be contacted for marketing purposes, please click the unsubscribe link at the bottom of our emails.
YOUR DATA PROTECTION RIGHTS.
A. The Right to be Informed: This means anyone processing your personal data must make clear what they are processing, why, and who else the data may be passed to.
B. The Right to Access: This is your right to see what data is held about you by a Data Controller.
C. The Right to Rectification: You have the right to have your data corrected and amended if what is held is incorrect in some way. You can request that we correct any information that you believe is inaccurate or request that we complete information that you believe is incomplete.
D. The Right to Erasure: Under certain circumstances, you can ask for your personal data to be deleted. This is also called “The Right to be Forgotten.” This would apply if the personal data is no longer required for the purposes it was collected for, or your consent for the processing of that data has been withdrawn, or the personal data has been unlawfully processed.
[1] The data controller is a legal or natural person, an agency, a public authority, or any other body who determines the purposes of any personal data and the means of processing it.
A. The Right to Restrict Processing: This gives you the right to ask for a temporary halt to processing of personal data, such as in the case where a dispute or legal case has to be concluded, or the data is being corrected.
B. The Right of Portability: You have the right to ask for any data supplied directly to the Data Controller by you, to be provided in a structured, commonly used, and machine-readable format. You may request copies of your personal data from us. You may request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. We may charge a small fee for this service or for any copies requested.
C. The Right to Object: You have the right to object to further processing of your data which is inconsistent with the primary purpose for which it was collected, including profiling, automation, and direct marketing.
D. Rights in Relation to Automated Decision-Making and Profiling: You have the right not to be subject to a decision based solely on automated processing.
E. Right Not to be Subject to Discrimination for the Exercise of Rights: The Company will not refuse goods or services to individuals who exercise their consumer rights.
If you would like to exercise these rights, please contact Substack at substack.com/support to get your questions answered.
CHANGES TO PRIVACY POLICY. The date the Privacy Policy was last revised is identified on the first page of the Privacy Policy. We reserve to update this policy and if we make material changes to how we treat our users’ personal information, we will notify you by email. You are responsible for periodically visiting our Website and Privacy Policy to check for any changes.
CONTACT. You may send us an email to inquire about our Privacy Policy or to request access to, correct or delete any personal information that you have provided to us at:
Serving Up Sweetness
584 market street PMB 72296 San Francisco, 94104
effortlesshomebaker@substack.com
You may use your email provider to revoke our access to related accounts. For example, you can use your Yahoo account settings page to revoke our access to information from your related Yahoo account.
COMPLAINTS. Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s office (if an individual located in the United Kingdom) or the European Data Protection Board.
INDIVIDUALS LOCATED WITHIN THE UNITED KINGDOM.
A. CHILDREN UNDER THE AGE OF 13: All website users located in the United Kingdom must be at least 13 years of age. If we learn we have received information from a child under 13, we will delete the information. If you have reason to believe that a child under the age of 13 located in the United Kingdom has provided Personal Data to us through the Website or Services, please contact us and we will endeavor to delete the information from our database. If we learn a user is under 13 years of age, we will not disclose any personal information to any third parties unless the user has given opt-in consent. If you have reason to believe that a user is under 13 years of age, notify the Company in order to prevent disclosure of any personal data without opt-in consent.
Serving Up Sweetness
Substack
584 market street PMB 72296 San Francisco, 94104
effortlesshomebaker@substack.com